Online Privacy Policy

Learn how we protect your online privacy as well as your children's.

Last Updated: April 24, 2026

What You Should Know

This Online Privacy Policy ("Policy") applies to the Innovative Lease Services website and any other online interfaces, applications, or digital properties (collectively, the "Sites") that link to this Policy. The terms "Innovative Lease Services," "ILS," "we," "us," or "our" refer to Innovative Lease Services and any affiliated entities that link to this Policy.

This Policy explains how we collect, use, share, and protect information from or about you when you visit or interact with our Sites. It also explains how certain information may be collected and used for marketing and advertising purposes.

For customers, prospects, and visitors to our Sites, we use and share information in accordance with this Online Privacy Policy and any other applicable privacy notices or agreements. By accessing or using our Sites, you agree to the terms and conditions of this Policy. California residents may have additional rights regarding their personal information. Please see our California Privacy Policy for more information.

Additional information regarding our privacy practices may be found throughout our Sites or in related disclosures. In the event of any conflict, the terms of this Policy control.

How We Collect, Use, and Share Information

What Information Do We Collect?

We collect both personally identifiable information ("Personal Information") and non-identifiable information ("Non-Identifiable Information").

Personal Information identifies or can reasonably be linked to an individual.
Non-Identifiable Information does not, on its own, identify you.

Each category is described in more detail below.

What Is Considered Personal Information and How Is It Collected?

Personal Information is information that can be used to identify, locate, or contact an individual. We may collect Personal Information when you voluntarily provide it through our Sites, including when you:

Complete online forms or applications
Request information or services
Communicate with us via email or other online channels
Subscribe to updates or marketing communications

The types of Personal Information we may collect include, but are not limited to:

Name
Company name
Mailing address
Email address
Telephone number
Other information you choose to provide

How Do We Use Personal Information?

We may use Personal Information collected through our Sites for purposes including, but not limited to:

Responding to inquiries, requests, or customer service needs
Providing information about our products and services
Processing applications, requests, or transactions
Delivering marketing communications, promotions, surveys, or offers
Personalizing your experience on our Sites
Improving our services, products, and digital platforms
Conducting data analysis, audits, and internal research
Maintaining security, preventing fraud, and managing risk
Complying with applicable laws, regulations, and legal processes

Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and the applicable legal requirements. Generally:

Lease Applications and Contract Data: We retain this information for the duration of your contractual relationship with us plus a period of seven (7) years to comply with financial record-keeping obligations and the terms of our CA Finance Lender License.
Marketing and Lead Information: Data collected for marketing purposes, including information gathered via Google Signals, is retained until you opt out or until the data is no longer deemed relevant to our marketing efforts, typically not exceeding twenty-four (24) months from your last interaction with our Sites.
Non-Identifiable Information: We may retain aggregated or anonymized data indefinitely for analytical purposes, as it does not identify any individual.

How Is Personal Information Shared?

We do not sell your Personal Information for monetary consideration. However, we may share (as defined by California law) certain identifiers and internet activity with third-party advertising partners to provide you with more relevant, personalized advertisements across the internet.

We may share Personal Information as permitted or required by law, including:

With Trusted Service Providers: We work with vendors who perform services on our behalf - such as website hosting, data analytics (including Google Analytics), marketing automation, and IT support. These partners are contractually required to safeguard your data.
For Cross-Context Behavioral Advertising: We share non-identifiable and pseudonymous data with third-party platforms (like Google and social media networks) to measure the effectiveness of our campaigns and deliver retargeted ads based on your interactions with our Sites.
To Fulfill Your Requests: If you apply for equipment financing, we share necessary information with credit bureaus, financial institutions, and partners required to process your transaction.
Legal & Safety Obligations: We may disclose information to comply with legal obligations, regulatory requirements (including our CA Finance Lender License standards), or law enforcement requests.
Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as a business asset.

All third parties with whom we share Personal Information are required to safeguard it and use it only for authorized purposes.

What Is Considered Non-Identifiable Information?

Non-Identifiable Information (also referred to as "Other Information") includes information that does not directly identify you. Examples include:

Browser type and version
Device type and operating system
Pages visited and time spent on our Sites
Referring website or search terms
Approximate geographic location
Information collected through cookies or similar technologies

How Do We Collect and Use Non-Identifiable Information?

We and our third-party service providers may collect Non-Identifiable Information in several ways, including:

Through Your Browser or Device

Certain technical information is automatically collected by most browsers or devices. We use this information to ensure our Sites function properly, enhance security, and improve performance.

Cookies and Similar Technologies

Cookies are small data files placed on your device when you visit a website. We use cookies to:

Enable core website functionality
Improve user experience and site performance
Understand usage patterns and trends
Support marketing and advertising efforts

Your Choices and Control

You can control or delete cookies through your browser settings; however, disabling cookies may affect certain features of the Sites. Additionally, our Sites are configured to detect and honor Global Privacy Control (GPC) signals. If your browser transmits a GPC signal, we will treat it as a valid request to opt-out of the "sharing" of your personal information for cross-context behavioral advertising.

Other Technologies

We may use pixel tags, web beacons, and similar technologies to measure the effectiveness of communications and marketing campaigns, personalize content, enhance security, and analyze site usage.

IP Addresses

We may collect IP addresses to help diagnose technical issues, maintain security, and support marketing analytics.

Additional Information

Third-Party Widgets and Links

Our Sites may include links to third-party websites or widgets (such as social media sharing tools). These third parties may collect information about your activity in accordance with their own privacy policies. We are not responsible for the privacy practices or content of third-party sites.

Advertising and Marketing

We may use Non-Identifiable Information to better understand user behavior and improve our marketing and advertising efforts. This may include:

Measuring the effectiveness of campaigns
Delivering relevant advertisements
Retargeting or remarketing through third-party platforms

Third-party advertising platforms are not governed by this Policy. Please review their privacy and opt-out policies for more information.

Website Analytics and Session Recording: We use TWIPLA, a website analytics service, to measure traffic and collect general information about how visitors interact with our Sites. This helps us create statistics to improve your user experience. Unlike many other services, TWIPLA does not use cookies for this purpose.

Depending on your location and our technical settings, we may process information regarding your device characteristics, technical details of your visit, and statistically relevant behavioral patterns. This technology is designed to be privacy-friendly; it does not use collected data to identify individual visitors or match it with additional personal information.

Marketing Preferences

You may opt out of receiving marketing emails from us at any time by using the unsubscribe link included in our communications. Please note that even if you opt out of marketing messages, we may still send you administrative or service-related communications.

SMS Opt Out

Unsubscribe at any time from our SMS messages by replying STOP to (800) 438-1470.

Social Media

Innovative Lease Services may maintain a presence on social media platforms such as Instagram, LinkedIn, Facebook, X, or others. Any information you share on these platforms is governed by the privacy policies and terms of those platforms.

Security of Sensitive Personal Information

We maintain reasonable administrative, technical, and physical safeguards designed to protect Sensitive Personal Information against unauthorized access, use, or disclosure. While we strive to protect your information, no method of transmission or storage is completely secure.

Protecting Children’s Online Privacy

Our Sites are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children. If we become aware that we have collected information from a child under 13, we will take appropriate steps to delete it.

Keeping Your Information Current

If you believe that any information you have provided to us is inaccurate or outdated, please contact us so we can make appropriate updates.

Updates to This Online Privacy Policy

We may update this Online Privacy Policy from time to time. Any changes will be effective upon posting on this page, and the "Last Updated" date will be updated accordingly. Your continued use of the Sites after changes are posted constitutes your acceptance of the updated Policy.

Contact Us

If you have questions about this Online Privacy Policy or our privacy practices, please contact us at:

Email: innovative@ilslease.com
Phone: (800) 438-1470